Vikash Kumar is a Digital Marketing evangelist, an entrepreneur, and marketing experimentalist. He heads eCommerce and Digital Marketing for a manufacturing Giant. Also, Ex Chief Digital Officer at Trident Group , received MBA degree from International Management Institute in 2013 and has done engineering prior to that from IP University in 2008. Founder and strategist of two start-ups and the mind behind the mobile application which has the maximum number of downloads for an app providing information about Delhi Metro. Delhi Metro Navigator app has more than 1 million downloads implying that every 4th person travelling on Delhi metro uses the application. During MBA years, he won many Business plan competitions across India and represented India at Stanford University E-Bootcamp after winning Asia’s Biggest B-Plan competition held at IIT – Powai for his tech start up. According to him, Digital Marketing is going to redefine the way we create, use and sell products and services in India.